Our Brands


SABICHI started out in 1994 with one mission – to bring fantastic quality homewares to consumers at a great price. With over 900 products in range, SABICHI are always sure there’ll be something for everyone. SABICHI's team of homemakers has always travelled far and wide to source the best products for you and that’s a tradition which continues to this day.
SABICHI are therefore setting out with the dream of providing fabulously designed, recession proof and widely accessible homewares to anyone who wishes to turn their house into a home.


The HOMETIME clock collection is an exciting new range, built from several years of experience and expertise. Launched in 2009, HOMETIME emerges from a market filled with bland, high priced clocks with little innovation in design or materials and less focus on the environment for which a clock is created and used. HOMETIME represents a fresh approach that fuses fashionable and stylish design with affordable, simple and durable materials to suit any modern or traditional home environment- from the living room or bedroom to the kitchen, bathroom or dining area.


Premier Housewares is part of a family run group of companies with over 50 years of trading experience and prides itself as one of the UK’s leading suppliers and distributors of housewares and home lifestyle products to the retail trade. 

Premier’s aim is to provide a complete solution to housewares and home lifestyle retailing needs by offering a comprehensive collection of coordinating products in eye-catching packaging.


Established in 1999, What More UK Limited has grown rapidly to become the UK’s largest manufacturer and brand leader of plastic housewares, gardening and storage products, under the brand name WHAM. The superior quality of WHAM products has been recognised all over the world and currently exported to 54 countries, including the Far East. With over 600 products currently on the market WHAM never stand still, constantly looking to expand the range by developing new innovative ideas.

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