Our Brands


SABICHI started out in 1994 with one mission – to bring fantastic quality homewares to consumers at a great price. With over 900 products in range, SABICHI are always sure there’ll be something for everyone. SABICHI's team of homemakers has always travelled far and wide to source the best products for you and that’s a tradition which continues to this day.

SABICHI are therefore setting out with the dream of providing fabulously designed, recession proof and widely accessible homewares to anyone who wishes to turn their house into a home.



The HOMETIME clock collection is an exciting new range, built from several years of experience and expertise. Launched in 2009, HOMETIME emerges from a market filled with bland, high priced clocks with little innovation in design or materials and less focus on the environment for which a clock is created and used. HOMETIME represents a fresh approach that fuses fashionable and stylish design with affordable, simple and durable materials to suit any modern or traditional home environment- from the living room or bedroom to the kitchen, bathroom or dining area.



Premier Housewares is part of a family run group of companies with over 50 years of trading experience and prides itself as one of the UK’s leading suppliers and distributors of housewares and home lifestyle products to the retail trade. 

Premier’s aim is to provide a complete solution to housewares and home lifestyle retailing needs by offering a comprehensive collection of coordinating products in eye-catching packaging.



Established in 1999, What More UK Limited has grown rapidly to become the UK’s largest manufacturer and brand leader of plastic housewares, gardening and storage products, under the brand name WHAM. The superior quality of WHAM products has been recognised all over the world and currently exported to 54 countries, including the Far East. With over 600 products currently on the market WHAM never stand still, constantly looking to expand the range by developing new innovative ideas.

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Latest Blog Posts

  • Prefer Offline Shopping? Here's Where to Find Us!

    Hello Homely people, we bet your year has been off to a great start! We know you love your online shopping and we love it too! Bringing your favourite home products to your doorstep, making shopping seamless and super convenient.... read more

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    Sugar cravings can arise from different means, stress, low blood sugar or even when we're sad. Sugar has been known to act as a mood lifter. We sure love our sugar yet as we grow older, we realize we have... read more

  • Product Prediction: Top Appliances That'd Make Your Year!

    Happy New Year! Hope your year is off to a great start! Here's wishing you the best 2018 has to offer. Here at Homely, we have our all time favourites yet some products always rock the year. We bring you... read more